The newly developed Consumer Experience team at Britvic is led by Andrea Bernhardt, Director of Consumer Experience who joined the business in early 2021. “Infused has been created to deliver a new agile dedicated environment to uncover data driven, best in class, growth focused opportunities and we are delighted to be working with the team at The&Partnership to deliver this.” As we pick up pace on our journey at Britvic, we remain committed to understanding our existing and new consumer bases and where, when, and how they engage with digital content. Launching in collaboration with digital agencies The&Partnership and Tag, Britvic will work with the agencies as hybrid in-house partners, with agency individuals and Britvic colleagues working together on key brands across its portfolio.Ĭhief Marketing Officer, Matt Barwell, said: “ Infused will undoubtedly help accelerate our digital transformation and support our wider market growth ambitions. To achieve this, Infused will support owned channels including search, e-commerce, customer relationship management, and social media community management. ![]() The studio is fundamental to Britvic’s long-term strategy for consumer experience – accelerating the company’s progress online and putting an even greater focus on consumer needs. Over time, the studio plans to expand to support other Britvic brands and markets. With an initial focus on five brands – Aqua Libra, The London Essence Company mixers range, Purdey’s, Mathieu Teisseire syrups and Tango – the studio will enhance the great online interactions Britvic already has with its consumers as well as creating a range of content including videos and animations with increased speed and efficiency for the brands. Infused will shape Britvic’s digital strategy, increase its variety of branded content and provide immediate insights - allowing the company to optimise its online offering in real-time. Named Infused, the cutting-edge studio has been purpose-built as part of Britvic’s head office redevelopment in Hemel Hempstead and follows significant investment in marketing – with Britvic’s advertising and promotion spend alone hitting £58m in 2021. ![]() Send a message to the industry about what you want in games and we can, collectively, make a difference in what we’ll be seeing in the future.This week, Britvic is scaling up its online ambitions with the launch of its first global digital strategy and content studio to work on iconic brands such as Tango, Purdey’s and Aqua Libra. Not only is the game worth your time just for that alone but it’s an opportunity to vote with your wallet. It’s a sad tale that will hit you right in your feels. The real highlight in this game is the story. Games can rely on the intelligence of their players, rather than feeling the need to handhold them through a story that isn’t as complex as the developers thought it was to begin with, and this one is proof. I would love to see more of this kind of game in the future. ![]() Honestly, even if you’re not a fan of platformers, this game is well worth a shot just for the story alone. One you’ll have to experience for yourself to get the full impact. ![]() A combination of carved stone pictographs and the settings aesthetic tell a phenomenal story that I won’t spoil for you.Įverything comes together, from the sound design to the visual setting, to create a compelling narrative. That would be the non-verbal storytelling. There’s one aspect where this game shows itself to be something special. READ: Gaming review: Ancestors, The Humankind Odyssey So where does it really shine?
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